DUTIES AND RESPONSIBILITIES:
STRATEGIC MARKETING AND BRANDING:
1. Corporate identity and brand management - assisting with brand essence workshops, rollout of new client collateral and marketing material
2. Assisting and compiling of marketing plans and timelines
3. Checking and assisting with specs for style guides
4. Managing printing and production of all client collateral
PUBLIC RELATIONS, MEDIA AND ADVERTISING :
5. Co-ordinating Public Relation initiatives with media and clients
6. Compiling regular status reports for clients regarding media exposure
7. Researching media lists and publication opportunities
8. Media liaison and follow ups with PR Team and where applicable, editors and journalists
9. Compiling advertising schedules and media clippings
MARKETING RESEARCH AND PROPOSALS:
10. Co-ordinating marketing proposals and relevant documentation
- This includes checking quality of all relevant documents
- Sourcing, researching and collating additional information that may be required
EVENTS:
11. Co-ordinating and managing all aspects of Client Events:
- Event proposals and research
- Client briefs and meetings
- On site venue consultations
- Co-ordinating of RSVP's for various clients and liaising with venues and suppliers
- Managing marketing material requirements and logistics for events
- Attending events and assisting with registration and event management
- Event conclusion: ensure event is successfully executed, all marketing material
packed up and client accounts have been finalised
GENERAL:
12. Ensure that the Colourworks brand/image is conveyed consistently and positively at all times
13. Liaison with marketing and promotional item suppliers
14. Client Relationship Management:
- Managing and assisting with client account management
- Assisting clients with sales and general requests
15. Providing accurate quotes to clients in a timeous manner
16. Conducting client site visits in a professional manner
17. Co-ordinating client surveys, interviews and collation of results
18. Taking messages and problem escalation when required
19. Maintaining monthly invoice sheets for all clients
20. Manage client database and client birthday list
21. Conceptualise client gift ideas and arrange presentation of this
22. General Office Duties such as reception of clients, answering of phones and assisting management team where necessary
Additional Notes:
• Attend and report back a relevant Marketing / Advertising / PR course every
Quarter
• Track career development on a six monthly basis
• Job performance Appraisals every quarter
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